Vinh Hoan Corporation recently released its first-quarter financial results, reporting consolidated revenue of approximately $118.2 million, up 12 per cent on-year, while net profit rose sharply by 38 per cent to about $10.6 million.

The company’s core basa fish segment recorded revenue growth of more than 14 per cent and accounted for 55 per cent of total revenue, serving as the primary driver behind their strong start to the year.

Also benefiting from robust global demand was Nam Viet Corporation, which posted a 66 per cent increase in net revenue to approximately $73.8 million, while net profit surged 48 per cent to around $7.8 million.

Seafood exporters deliver strong Q1 though challenges persist
Seafood companies continue to face significant risks in 2026 despite improving business performance

Beyond basa fish, Nam Viet has gained attention for expanding exports of tilapia, a whitefish species that is increasingly favoured as a substitute for more expensive whitefish products amid ongoing pressures on the global economy.

The positive picture was also reflected in the financial performance of shrimp exporters. For instance, Sao Ta Foods JSC reported Q1/2026 net profit of approximately $2.03 million, up 34.6 per cent on-year, despite a nearly 30 per cent decline in revenue to around $56 million.

According to PAN Group, Sao Ta’s parent company, the sharp revenue decline resulted from the company’s deliberate decision to limit exports to its key market, the United States, while awaiting the outcome of anti-dumping proceedings. At the same time, disease outbreaks affecting shrimp farming reduced the supply of raw shrimp, further weighing on revenue.

Nevertheless, Sao Ta was able to optimise costs thanks to its self-sufficiency in raw material supply. According to the company, the sharp increase in earnings stemmed largely from favourable results from the settlement of its late-2025 shrimp farming season.

Meanwhile, Minh Phu Seafood Corporation reported a twelvefold increase in after-tax profit during the period, reaching nearly $8.6 million, while the company’s revenue climbed more than 98 per cent to approximately $228 million.

The comeback of the company was driven by improved cash-flow management and a strategic focus on value-added products, which significantly enhanced profit margins.

The performances of Sao Ta and Minh Phu underscore the resilience and adaptability of Vietnam’s shrimp producers at a time when competition in international markets is intensifying and the United States – one of the industry’s most important export destinations – continues to pose challenges through trade remedies and protectionist measures.

In the first five months of 2026, Vietnam’s seafood export value reached $4.67 billion, up 11 per cent on-year.

Combined with the strong financial results reported by leading industry players, the figures point to a promising recovery trend for the seafood sector.

However, according to the Vietnam Association of Seafood Exporters and Producers (VASEP), underlying market conditions are not entirely favourable, as buyers have become more cautious and divergences among export markets are becoming increasingly apparent.

Notably, tightening standards and growing trade protectionism are creating headwinds for the industry.

This was reflected in a 10 per cent decline in seafood exports to the United States and a 2.2 per cent drop in exports to EU during the first five months of the year.

These two markets have been among the most proactive in introducing trade defence measures, traceability requirements, sustainability standards and policies aimed at combating illegal fishing.

For the shrimp industry, the most significant challenge stems from anti-dumping litigation involving warm-water shrimp exports to the United States.

Although preliminary tariff rates have been reduced substantially compared with earlier findings, they continue to place considerable pressure on corporate profit margins.

For the basa fish sector, challenges arise from rising costs of fingerlings, production, feed and transportation, all of which have continued to increase since 2025. As a result, many farming areas remain cautious about expanding cultivation acreage.

In 2025, Vietnamese basa fish exporters shipping to the United States benefited from a zero per cent anti-dumping duty, creating better conditions for business. Nevertheless, VASEP cautioned that future trade defence measures in the US market remain highly uncertain.

VASEP forecasts that Vietnam’s seafood exports could grow by 8-10 per cent in 2026, surpassing $12 billion if market conditions remain favourable and trade remedy obstacles are effectively addressed.

Conversely, if compliance costs, transportation expenses, logistics costs and trade barriers continue to persist, growth in the seafood industry is likely to slow significantly in the latter part of the year, particularly for shrimp exporters and fishing companies.

Seafood exporters urged to prepare for expected downturn in 2026 Seafood exporters urged to prepare for expected downturn in 2026

After a bright year with export revenue on track to reach $10 billion in 2025, Vietnam’s seafood industry is forecast to face multiple headwinds from 2026 onwards.

Seafood exports to Japan surge towards new annual record Seafood exports to Japan surge towards new annual record

Vietnam’s seafood exports to Japan have gained strong momentum, reaching nearly $1.6 billion since the start of the year and positioning the sector to set a new annual record.

Middle East tensions drive cost pressures for seafood exporters Middle East tensions drive cost pressures for seafood exporters

Seafood companies are facing mounting cost pressures and rising cold chain risks as the Middle East conflict escalates, posing urgent questions about market restructuring.

According to data from Metric, a Vietnam-based e-commerce data and market intelligence company, the gross merchandise value (GMV) generated by Vietnam’s four largest e-commerce platforms of Shopee, TikTok Shop, Lazada and Tiki during this year’s June 6 mega sales event could exceed $260 million

Data and technology redefine Vietnam’s e-commerce race
Vietnam’s e-commerce platforms are increasingly competing on customer experience rather than price

The forecast is based on the performance of the May 5 sales campaign, which recorded GMV of approximately $260 million.

Beyond growth in scale, the market is also witnessing profound changes in consumer behaviour, competitive dynamics and platform business models.

The figures highlight the continued strength of online spending in Vietnam. Earlier, a market report from Metric showed that Vietnamese consumers spent approximately $17.2 billion on Shopee, TikTok Shop, Lazada and Tiki in 2025, an average of about $47.7 million per day.

Meanwhile, a report by YouNet ECI, a Vietnamese market research and analytics company specialising in e-commerce intelligence, found that total GMV across the four major platforms exceeded $18.32 billion in 2025, growth of 26 per cent compared with the previous year.

The data suggest that e-commerce has entered a stage of large-scale expansion rather than serving merely as a supplementary sales channel, as was the case in the past.

Another notable trend is the rapid increase in average order value. According to Metric, GMV during the May 5 sales event rose 18 per cent on-year, while the number of products sold declined 6 per cent and the number of stores generating orders fell by around 10 per cent.

At the same time, the average value per product increased from $4.32 to $5.44, approximately 25 per cent growth.

This indicates that consumers are no longer focused on maximising the number of purchases, as seen during the post-COVID boom period, but are increasingly prioritising higher-quality products and higher-value segments.

Product categories posting strong growth included groceries, beauty products, mother-and-baby products, healthcare, mobile phones and home-related goods.

Notably, the beauty segment continued to demonstrate the effectiveness of livestream commerce, generating more than $47.76 million in sales on May 5 alone.

Industry experts say that Vietnam’s e-commerce sector is entering a more mature stage, where competition extends well beyond promotional discounts.

Rather than competing solely on price, e-commerce platforms in Vietnam are increasingly investing in logistics infrastructure, fulfilment centres, AI, user data capabilities, livestream commerce and creator networks.

With an annual market size measured in tens of billions of dollars and one of the fastest growth rates in the region, Vietnam’s e-commerce sector is expected to retain substantial growth potential.

However, the next phase of competition will not simply be a battle among platforms. It will increasingly be a contest among businesses capable of harnessing data, technology and the power of the creator economy to win over digital consumers.

To remain competitive, companies need to continuously upgrade their algorithms, advertising ecosystems and logistics capabilities, while making more strategic investments in branding, customer data and content development.

E-commerce race heats up with new player entering arena E-commerce race heats up with new player entering arena

A new commercial platform, nongsan.buudien.vn, has made its official debut.

Southeast Asian e-commerce market hit $157 billion in 2025 Southeast Asian e-commerce market hit $157 billion in 2025

Southeast Asia’s e-commerce gross merchandise value (GMV) grew 22.8 per cent on-year in 2025 to reach $157.6 billion, as leading platforms returned to growth while continuing to improve infrastructure, fulfilment, and customer experience, according to Momentum Works.

Over 200,000 OCOP items listed on e-commerce platforms Over 200,000 OCOP items listed on e-commerce platforms

More than 200,000 One Commune, One Product items have been labelled through the ‘Vietnam Goods Rise Up’ initiative launched on TikTok Shop in 2025.

GStar Summit 2026: AI & Humanity took place on May 29, co-organised by the New Turing Institute (NTI) and Pacific Gateway Partners. The event brought together global AI leaders and experts to share innovations, practical applications, and talent development initiatives.

GStar Summit 2026 explores human-centric AI to boost productivity
Bui Hoang Phuong, Deputy Minister of Science and Technology

Speaking at the forum, Bui Hoang Phuong, Deputy Minister of Science and Technology, said that Vietnam identifies sci-tech, innovation, and digital transformation as key drivers to enhance labour productivity, improve growth quality, and strengthen national competitiveness to achieve rapid and sustainable development.

“In this process, digital technologies, particularly AI and big data, have truly become remarkable breakthroughs and play an especially important role. AI has been identified as one of the strategic technologies that Vietnam must master and promote for widespread application across all aspects of socioeconomic life,” he said.

To effectively advance AI, according to Phuong, Vietnam has identified several core priorities, including research and development aimed at achieving technological self-reliance; promoting AI adoption with the key objective of transforming mindsets and improving AI literacy among citizens, businesses, and organisations; strengthening governance and addressing social impacts with a human-centric approach while supporting workforce reskilling and career transition training; and enhancing international cooperation, research sharing, and the development of a common global AI ecosystem.

Thang Luong, principal scientist and director of Research at Google DeepMind and co-founder of NTI, shared his long-standing concerns over the past decade regarding the development of a high-quality AI workforce for Vietnam.

“My biggest aspiration is that by 2030, Vietnam will have 100,000 highly skilled AI engineers. This workforce will become the driving force enabling Vietnam to deploy any technological solution in the world and emerge as a deeptech hub,” Luong told VIR.

“Having a large pool of talented people will help create a peer ecosystem, encouraging overseas Vietnamese talent to return and contribute to the country,” he added.

However, Luong explained that talent alone would not be sufficient to achieve this goal, noting that Vietnam must also prepare other critical foundations, including robust computing infrastructure and a vibrant startup environment.

Modern AI, particularly deep learning, requires enormous processing power from GPUs such as those developed by Nvidia or specialised chips like Tensor Processing Units, which are being utilised by Google. At the same time, Vietnam needs to foster a dynamic startup ecosystem inspired by Silicon Valley, capable of attracting international experts and investors to help build the country’s AI ecosystem.

To achieve the target of 100,000 AI engineers, Luong proposed several new approaches, including a ‘train-the-trainers’ model, under which trainers would be equipped with technological expertise along with the ability to inspire learners and foster human values, such as the joy of helping others.

Secondly, he highlighted the need to train lecturers to utilise AI in creating teaching materials and personalising education. AI can automatically adapt content by providing simpler explanations for beginners or more advanced knowledge for high-performing learners.

Finally, Luong stressed the importance of stronger collaboration from the business community, noting that partnerships with major corporations would help accelerate the realisation of shared goals.

Wendy Nguyen, co-founder and partner of Pacific Gateway Partners, shared insights on national strategy, economic development, and the integration of technology with human capabilities.

Nguyen noted that while Vietnam possesses enormous potential and resources, success will depend on two key factors: a clear national strategy and a strong execution team.

“Vietnam needs top-tier strategic experts to map out a clear roadmap and determine where to begin, rather than spreading resources too thinly across too many areas at once. At the same time, hardcore executors – a combination of strategic thinkers, decisive operators, and technology specialists – will help elevate Vietnam to a new level,” she said.

Nguyen also proposed a ‘special task force’ model, suggesting that instead of simply following the direction of major global players, Vietnam should focus on building small but highly capable teams, similar to how a group of just 50 people at Google was able to launch new and innovative products.

Pacific Gateway Partners aims to strengthen Vietnam’s global connectivity through initiatives such as building alliances among the United States, Japan, South Korea, Taiwan, and Vietnam to leverage shared resources and mutual support. The firm is also seeking to capture ‘early-win’ opportunities by identifying sectors where other countries face supply shortages and positioning Vietnam as a provider, such as in bio-manufacturing to help reduce the dependence of the US, Japan, and South Korea on alternative supply sources.

Technology transfer is another critical objective, according to Nguyen. “Financial investment alone is not enough. Vietnam also needs the ‘fishing rod’, meaning the ability to master technology so that it does not become dependent on or controlled by investors,” she said.

GStar Summit 2026 explores human-centric AI to boost productivity

As Asia accelerates its AI capabilities, supported by a young and dynamic workforce alongside rising cross-border investment flows, GStar 2026 seeked to strengthen collaboration between businesses and academia across the region.

The event featured speakers and distinguished guests from leading technology corporations, including Google, FPT, Qualcomm, Boryung, and MoMo; prestigious academic institutions such as Carnegie Mellon University (CMU) and Mohamed bin Zayed University of Artificial Intelligence (MBZUAI); as well as pioneering startups including LIFE AI, Calif, Tynapse, and Kotoba Technologies, alongside scientists, innovators, policymakers, and investors.

Beyond academic discussions, the forum focused on advancing practical AI applications and talent development for Vietnam and the Asia-Pacific region more broadly, serving as a strategic bridge connecting businesses, innovators, and investors. The event also featured live demonstrations of notable AI applications in healthcare, fintech, and generative AI.

GStar 2026 continues the series of annual AI events organised by New Turing Institute since 2018 to connect Vietnam’s AI community with global experts. Notable examples include GenAI 2024, which attracted more than 800 participants and featured over 17 prominent speakers, including Jeff Dean, chief scientist of Google, and AI Day 2023, which drew more than 1,300 attendees and over 27 renowned speakers, including Sam Altman, CEO of OpenAI, and Christopher Manning, director of the Artificial Intelligence Laboratory at Stanford University.

Vietnam maintains stable AI outlook in 2026 survey Vietnam maintains stable AI outlook in 2026 survey

Vietnam’s AI adoption and public sentiment remained broadly stable in 2026, with the country scoring 58.4 points in the latest WIN World AI Index, compared to 58.5 points a year earlier.

Vietnam’s digital growth bet Vietnam’s digital growth bet

As Vietnam races towards an ambitious double-digit growth target, policymakers and tech leaders are pushing to turn digital transformation, AI and regulatory sandbox reforms from long-term strategy into immediate economic momentum.

OECD projects GDP growth of 6.5 per cent for Vietnam this year

In a report released on June 3, the Organisation for Economic Co-operation and Development (OECD) noted that GDP grew by 8 per cent in 2025 and remained strong in the first quarter of 2026, with GDP increasing by 7.8 per cent on-year. Private consumption remained resilient, underpinned by wage and employment increases, while public investment was supported by progress in infrastructure projects.

The labour market is tight with a historically low unemployment rate of 2.2 per cent, and the labour force participation rate increased to 68.7 per cent towards the end of 2025, followed by a slight decline to 68.3 per cent in the first quarter of 2026. Headline and core inflation both rose in April, to 5.5 per cent and 4.7 per cent, respectively. Fuel and transport prices increased by 11.1 per cent on-year.

Exports remained robust throughout 2025 and maintained their momentum in early 2026. Despite the imposition of US tariffs, goods exports remained strong against the backdrop of surging demand for semiconductor-related goods. Services exports have also remained strong, particularly in the tourism sector.

Foreign direct investment (FDI), an important driver of growth for Vietnam, has continued its steady increase. With more than 80 per cent of Vietnam’s oil imports coming from the Middle East, Vietnam is strongly exposed to the evolving conflict in the Middle East.

Fiscal policy will continue to support growth through increased public investment, pursuing an ambitious growth target of 10 per cent average growth over 2026 to 2030. The fiscal deficit of the general government is expected to widen to 4.8 per cent of GDP this year, mainly due to tax cuts in response to higher energy prices. The current energy-related tax cuts include setting import tariffs and the environmental protection tax on petroleum products to zero until the end of June.

Considering that public debt, at 31.5 per cent of GDP in 2025, is well below the 60 per cent ceiling, Vietnam has fiscal space to address emerging medium-term spending pressures and short-term spending needs. The monetary policy stance, defined through quantitative credit targets, has been accommodative since June 2023 and is expected to remain supportive during 2026 and 2027.

“GDP growth is projected to slow to 6.5 per cent in 2026 and 6.2 per cent in 2027 amid higher energy prices and measures to limit energy use. Private consumption will remain buoyant due to strong wages and employment, while the higher energy-related costs and the planned VAT rate increase at the beginning of 2027 will likely dampen private consumption temporarily and keep inflation elevated,” the OECD said.

Investment growth will be supported by public-sector-led projects under the new five-year plan. However, if project implementation falls short of schedule, the growth effect may turn out lower or materialise later.

Exports are expected to lose momentum in 2026 as possible supply disruptions, increased transport costs and the phase-out of front-loaded foreign demand, including on semiconductor-related products, take their toll. Service exports, particularly those related to tourism, are expected to remain robust.

As a small trade-dependent economy and a net importer of oil and gas from the Middle East, Vietnam is particularly vulnerable to higher energy prices and energy shortages, including of refined fuels. Additional downside risks stem from trade policy uncertainty and a possible increase in non-performing loans.

According to the OECD, the central bank should closely monitor inflation risks from rising energy prices and related second-round effects and stand ready to tighten monetary policy if needed. Moving towards a price-based monetary policy would improve macroeconomic resilience and facilitate stronger competition in financial markets, potentially improving the allocation of capital and raising productivity.

Regulatory reforms, such as opening up services markets to competition and FDI, hold significant potential to boost productivity, in addition to reducing the weight of state-owned enterprises and levelling the playing field with private firms. Informality affects around two-thirds of employees, limiting resilience and holding back productivity growth. Stronger incentives for formal job creation could result from efforts to reduce the labour tax wedge for low-income earners while enhancing the role of non-contributory social protection benefits.

Investing in climate-change adaptation measures will be key to enhance climate resilience against floods, typhoons and rising sea levels. Tax cuts on fuels should remain time-bound, while stronger efforts to accelerate the rollout of renewable energy sources would help support both energy security and emission reductions.

OECD meeting closes with key input from Vietnam's Ministry of Finance OECD meeting closes with key input from Vietnam’s Ministry of Finance

The 2025 Organisation for Economic Co-operation and Development (OECD) Ministerial Council Meeting concluded after two days of deliberations in Paris on June 4, with the Vietnamese Ministry of Finance delegation making significant contributions to the event’s overall success.

Vietnam Economic Report 2025: OECD insights on sustainable growth strategy Vietnam Economic Report 2025: OECD insights on sustainable growth strategy

The Ministry of Foreign Affairs, in coordination with the Ministry of Finance and the Organisation for Economic Cooperation and Development (OECD), hosted a seminar to launch the Vietnam Economic Report 2025 on June 20 in Hanoi.

OECD projects moderation in Vietnam’s GDP growth over next two years OECD projects moderation in Vietnam’s GDP growth over next two years

Vietnam’s economic growth is expected to slow in the coming years, with real GDP projected at 6.2 per cent in 2026 and 5.8 per cent in 2027, the OECD has said.

Since 2018, the clinic has completed more than 4,000 implant cases and treated hundreds of international patients and overseas Vietnamese from markets including Australia, the United States, Germany, the Netherlands, New Zealand, Taiwan, Korea, Japan, Canada, and France.

Why international patients trust Ho Chi Minh City dental clinics for implants

Most international patients initially arrive uncertain about receiving treatment abroad, but many leave with a different perspective, reflecting the growing role of Ho Chi Minh City in dental tourism for implant treatment.

Most dental clinics are general practices that also perform implants. Dr. Care operates differently by concentrating entirely on implant dentistry, particularly for patients with long-term tooth loss, severe bone resorption, systemic health conditions, or failed implant histories.

At Dr. Care, the clinic’s infrastructure, diagnostic systems, and clinical training are all dedicated to implant treatment, where complex cases are treated as the standard rather than the exception.

This philosophy is reflected in the clinic’s conservative treatment approach. In one case involving an Australian patient with multiple missing upper teeth, extensive bone loss, and deteriorating remaining teeth, Dr. Care preserved every tooth that could still be maintained instead of removing the full arch.

The patient received six implants with an FP1-type prosthesis, a technically demanding restoration designed to replicate the emergence of natural teeth from healthy gum tissue.

The clinic is led by Dr. Doan Vu, master of science, specialist level II – medical director and president of the Ho Chi Minh City Chapter of the International Team for Implantology Club. His research on peri-implant soft-tissue augmentation has been published in the international peer-reviewed journal Medicine and in the Vietnam Medical Journal.

His colleague, Dr. Vo Huyen Bao Tran, MSc – full-arch implant specialist, Dr. Care Implant Clinic and APAC representative, Straumann inspirED Global Full-Arch Educator Summit, Basel, Switzerland, where leading implant educators discussed digital full-arch rehabilitation protocols.

Why international patients trust Ho Chi Minh City dental clinics for implants

Many international patients arrive at Dr. Care with expectations shaped by clinics in their home countries. In Australia and several Western countries, implant patients often leave surgery without temporary teeth and wait three to six months during osseointegration before receiving restorations.

At Dr. Care, temporary full-arch prostheses are produced using digital scanning technology and are typically fitted on the day of surgery or within two to six days afterward.

Another point frequently mentioned by patients is the clinic’s English-language consultation process. Patients report that explanations about treatment plans, costs, timelines, and post-operative care are detailed and clear enough to help them make informed decisions. Clinical restraint is also a key reason many patients choose the clinic.

At Dr. Care Implant Clinic, full-arch All-on-4 restoration ranges from $4,360 to $5,960, while All-on-6 treatment ranges from $6,320 to $8,720 per jaw. Prices include VAT, implant fixtures, abutments, temporary prostheses, and all clinical appointments across both treatment phases, with no consultation fees charged.

For international patients, Dr. Care follows a structured four-phase treatment process: remote preparation before travel, including CT scan review, treatment planning, and detailed online cost estimates; a first visit of 7-14 days for implant placement and temporary prosthesis delivery; a 3-6 month osseointegration period at home with remote follow-up; and a second 7-14 day visit for final ceramic restoration.

The clinic also supports patients with inner-city transportation, accommodation guidance, and pre-arranged treatment schedules so patients can focus on treatment and recovery during their stay in Vietnam.

Vietnam’s healthcare sector is projected to reach $14.25 billion by 2029, according to Statista, with dental tourism forming an important part of that growth. One reason is cost: implant treatment in Vietnam is often one-third to one-quarter the price of equivalent treatment in Australia, the United States, and Western Europe, while clinical infrastructure increasingly meets international standards.

Why international patients trust Ho Chi Minh City dental clinics for implants

Ho Chi Minh City, home to around 40 per cent of Vietnam’s more than 2,000 dental facilities, has become a major centre for this development. For international patients considering implant treatment abroad, the key question is no longer whether Vietnam is an option, but which clinic has the systems, communication, and clinical discipline to manage complex multiphase treatment successfully.

Dr. Care Implant Clinic

Address: P3-0.SH08, Park 3, Vinhomes Central Park, 720A Dien Bien Phu, Binh Thanh, Ho Chi Minh City

Phone: 093 82 38910

Email: cskh@drcareimplant.com

Website: drcareimplant.com

Parkway dental clinic chain secures $5 million investment Parkway dental clinic chain secures $5 million investment

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Why you should choose Elite Dental Centre as your dental specialist Why you should choose Elite Dental Centre as your dental specialist

With exceptional expertise, skills and state-of-the art equipment, Elite Dental Centre has proven the choice to many patients at home and from advanced economies.

Vietnam’s dental industry strengthens position on global medical tourism map Vietnam’s dental industry strengthens position on global medical tourism map

Vietnam’s dental industry is strengthening its position on the global medical tourism map through advances in technology, materials, and policy.

Since Directive No.38/CD-TTg was issued on May 5, total fines have exceeded VND12 billion ($480,000), according to Tran Le Hong, deputy director general of the National Office of Intellectual Property of Vietnam under the Ministry of Science and Technology (MST). The ministry has established a monitoring mechanism to compile daily reports on violations nationwide to support the guidance and management work of the government.

Over 1,400 IP cases handled under PM's enforcement directive
Tran Le Hong, deputy director general of the National Office of Intellectual Property of Vietnam. Photo: MST

Of the total cases, about 1,146 cases were handled administratively, and 28 cases were prosecuted criminally. Locak authorities also discovered nearly 30 cases of serious violations.

“Three weeks after the PM issued Directive 38 on focusing on decisively implementing solutions to combat, prevent, and handle intellectual property (IP) infringement, the number of administrative violations handled tripled the average monthly rate for 2025. The number of criminal cases initiated related to IP infringement was equivalent to approximately 60 per cent of the total number of cases initiated in 2025,” he shared.

According to the IP Office, many localities have established inter-agency task forces, strengthening coordination among the police, market management, customs, and other relevant agencies in inspecting, detecting, and handling violations.

The office also strengthens support for enforcement agencies, providing expert opinions to assist in handling cases of infringement of intellectual property rights (IPR) and industrial property rights, and publicly announces a contact point for assisting in searches and coordinating the provision of information to support the handling work of enforcement agencies nationwide.

He stated that the MST is coordinating with relevant ministries and agencies to build a national database on IPR enforcement by the end of 2026. Based on the compilation of daily reports, the ministry is gradually forming an initial data source on the detection and handling of IP infringements nationwide.

It is expected that this database will integrate information on administrative and criminal violations; typical, serious, or complex cases; and simultaneously update data on IPR, expert assessment results, and the process of handling infringements by enforcement agencies nationwide.

“Once built and operational, the database will support enforcement agencies in searching, sharing, and cross-referencing information more quickly, and coordinating the handling of cases more effectively. The database will be a powerful tool for statistical work and forecasting trends in IP infringement, serving as a basis for planning the activities of IP enforcement agencies nationwide,” he noted.

The effective tools to repress IP infringements The effective tools to repress IP infringements

The intellectual property of reputable and well-known businesses is perpetually the target of imitation. Nguyen Vu Quan, IP attorney at Kenfox IP and Law Office, explains the solutions in Vietnam for businesses in this area.

EuroCham proposes IP infringement prosecutions EuroCham proposes IP infringement prosecutions

The European Chamber of Commerce in Vietnam (EuroCham) has proposed strong enforcement measures to fight against serious copyright infringement. The threat to Intellectual Property Rights (IPR) has caused significant damage to creators, as well as negatively impacted sales from legitimate consumers.

Following the official launch of its app in Vietnam in April, VOVO is gradually developing its e-commerce model in a direction that places greater emphasis on discovery experiences, the level of user participation, and flexible post-transaction options.

VOVO expands e-commerce through flexible consignment mechanism
VOVO – a differentiated integrated e-commerce application

Unlike online shopping models that mainly focus on the steps of product selection, payment, and delivery, VOVO is developing its platform in a way that extends the consumer journey. In this model, the consignment mechanism is regarded as one of the notable features, giving users additional options for handling goods after completing a transaction for certain eligible products.

According to VOVO, in addition to standard shopping functions, the platform integrates a time-limited consignment mechanism for certain suitable products. This mechanism allows users, after completing a transaction and before delivery takes place, to choose either to receive the product or to use the consignment option in accordance with the platform’s regulations.

This approach makes the shopping experience more flexible while also increasing interactivity throughout the consumer journey. Instead of stopping at purchase and delivery, users have additional options after the transaction that better suit their personal needs, thereby reducing concerns during the purchase decision-making process.

VOVO is developed on a mobile application infrastructure combined with a real-time transaction data management system. This system supports the tracking of product status, transaction history, and user operation processes, thereby contributing to greater transparency in operations and helping optimise the user experience.

VOVO expands e-commerce through flexible consignment mechanism
VOVO e-commerce team

Some experts in the digital economy sector believe that, as e-commerce enters a stage of deeper competition centred on experience, models that combine online shopping, user interaction, and goods circulation mechanisms are gradually attracting attention in many markets. The addition of a consignment mechanism not only provides consumers with more options, but also helps expand the usage value of goods in the context of digital consumption.

VOVO is demonstrating its effort to develop a more participatory e-commerce model, in which users are not only buyers, but can also play a more proactive role in the process of experiencing, choosing, and handling products after the transaction.

VOVO expands e-commerce through flexible consignment mechanism
VOVO receives “The Best of Vietnam 2026” award in the “Innovation & Creativity” category

Going forward, the platform said it will continue to optimise the user experience, refine its operating processes, and expand its partnership ecosystem. This is considered the foundation for VOVO to continue developing its interest-based e-commerce model in Vietnam, while also contributing a new perspective to the innovation of the online shopping experience.

Southeast Asian e-commerce market hit $157 billion in 2025 Southeast Asian e-commerce market hit $157 billion in 2025

Southeast Asia’s e-commerce gross merchandise value (GMV) grew 22.8 per cent on-year in 2025 to reach $157.6 billion, as leading platforms returned to growth while continuing to improve infrastructure, fulfilment, and customer experience, according to Momentum Works.

Vietnam enters next phase of e-commerce export growth Vietnam enters next phase of e-commerce export growth

Vietnam’s fast-growing e-commerce sector is increasingly viewed as a contributor to export growth.

Over 200,000 OCOP items listed on e-commerce platforms Over 200,000 OCOP items listed on e-commerce platforms

More than 200,000 One Commune, One Product items have been labelled through the ‘Vietnam Goods Rise Up’ initiative launched on TikTok Shop in 2025.

On 28 May 2026, at the Hall of the People’s Committee of Ky Anh Commune, Ha Tinh Province, the Department of Science and Technology (DOST) of Ha Tinh Province, in coordination with the People’s Committees of communes and wards within the protected geographical area and the CIPTEK Center for Technology and Intellectual Property Research (a science and technology organization under ALIAT Group), solemnly held a conference to announce and present the Decisions granting Certificates of Registration for the two certification marks “Ky Anh Rice – Ha Tinh” and “High-Quality Ky Anh Rice – Ha Tinh”.

Ky Anh has long been recognized as one of Ha Tinh’s key rice-producing regions, benefiting from favorable natural conditions and a long tradition of rice cultivation. In recent years, the adoption of high-quality rice varieties such as ST25 and RVT and advanced farming practices has contributed to the development of rice products known for their quality and distinctive characteristics.

To strengthen market recognition and enhance the value of local agricultural products, since December 2023, DOTS of Ha Tinh Province has coordinated with the CIPTEK Center in carrying out the science and technology project under the Ha Tinh Provincial Intellectual Property Development Support Policy to 2025, entitled: “Establishment, Management and Development of the Certification Mark ‘Ky Anh Rice’ for Rice Products of Ky Anh District and Ky Anh Town (former administrative units), Ha Tinh Province.”

As part of the project, extensive surveys and assessments were conducted to document the reputation and quality attributes of local rice products. A brand identity system, certification mark management framework, and registration dossiers were also developed, alongside training activities on certification mark use, traceability, planting area codes, and product promotion.

As a result, the Intellectual Property Office of Viet Nam granted Certificates of Trademark Registration for the certification marks “High-Quality Ky Anh Rice – Ha Tinh” and “Ky Anh Rice – Ha Tinh” under Decisions No. 72401/QĐ-SHTT.IP and No. 72402/QĐ-SHTT.IP dated 7 May 2026.

The protected geographical area covers eleven communes and wards in the Ky Anh region, including Song Tri, Hai Ninh, Hoanh Son, Vung Ang, Ky Xuan, Ky Anh, Ky Hoa, Ky Van, Ky Khang, Ky Lac and Ky Thuong.

At the conference, Mr. Ho Huy Thanh, Vice Chairman of the People’s Committee of Ha Tinh Province, presented the Decisions granting Certificates of Registration for the two certification marks “Ky Anh Rice – Ha Tinh” and “High-Quality Ky Anh Rice – Ha Tinh” to the DOST of Ha Tinh Province, the lawful owner of the two certification marks in accordance with applicable regulations.

Also at the conference, the leadership of the DOST of Ha Tinh Province awarded the first batch of Certificates of the Right to Use the Two Certification Marks to eight production and business establishments that satisfied the conditions prescribed under the Rules on Management and Use of the certification marks.

The grant of Certificates of Registration for the two certification marks “Ky Anh Rice – Ha Tinh” and “High-Quality Ky Anh Rice – Ha Tinh” marks an important milestone in the branding and value enhancement of Ha Tinh’s agricultural products. It contributes to increasing the economic value of local rice products, creating momentum for the development of modern and sustainable agriculture, and gradually strengthening the position of Ha Tinh agricultural products in both provincial and wider markets.

Since early May, natural rubber prices have climbed to their highest level in nine years, fluctuating at approximately $2,200-2,300 per tonne. The trend is creating better conditions for major rubber-exporting countries in Asia, including Vietnam.

In the first four months of 2026, Vietnam’s natural rubber exports continued to expand, while selling prices improved significantly. Rising prices and stronger consumption demand have quickly translated into positive business results for many companies in the sector.

Business operations at numerous natural rubber enterprises have also shown clear improvement. At Tan Bien Rubber JSC, first-quarter revenue exceeded $20.9 million, up 135 per cent on-year, while after-tax profit reached more than $9.1 million, up 209 per cent.

Rubber sector gains momentum from commodity rally and land windfall
The natural rubber prices are hovering at high levels in recent months

Vietnam Rubber Group currently owns around 377,797 hectares of rubber plantations. In Q1, the group recorded revenue of $353.8 million, up 56 per cent on-year, while profit surged 89 per cent to nearly $118.4 million.

The main growth driver came from stronger global rubber demand, particularly from the automotive and tyre manufacturing industries in China, the world’s largest rubber-consuming market.

Phuoc Hoa Rubber JSC also posted strong momentum in Q1, with revenue reaching $18.7 million, up 50.3 per cent on-year. Vietcombank Securities (VCBS) forecasts that Phuoc Hoa Rubber’s rubber segment revenue could reach around $69.8 million in 2026.

For Phuoc Hoa Rubber specifically, VCBS believes plantation productivity will continue to improve after the company completed the replanting of all ageing rubber trees, while many newly planted areas are entering a stable harvesting phase.

In addition, the company’s approximately 7,664 ha of rubber plantations in Cambodia are moving into the peak-yield stage of the crop cycle.

The favourable movement in rubber prices, together with expectations of stronger profit growth, has quickly attracted investor attention in the stock market.

Recently, shares of diverse rubber companies such as TRC, PHR and HRC have recorded strong gains. Notably, HRC shares hit the daily ceiling for four consecutive sessions from May 7 to 12.

Investors believe rubber stocks are entering a favourable phase, supported simultaneously by the commodity price upcycle and expectations of improving core business performance.

This marks an important distinction from previous periods, when many companies in the sector were valued mainly for their ‘land bank story’.

Phuoc Hoa Rubber has drawn considerable market attention as one of Vietnam’s largest natural rubber producers, with its land bank concentrated primarily in Binh Duong area (now part of Ho Chi Minh City).

The company plans to convert more than 3,000 ha of rubber land into industrial park developments, while also expanding into supporting sectors such as residential property, renewable energy and high-tech agriculture.

Meanwhile, shares of Tay Ninh Rubber JSC are viewed by An Binh Securities (ABS) as having positive sales volume prospects thanks to the recovery of the automotive and tyre manufacturing industries in major markets such as China and India.

The expansion of Vietnam’s electric vehicle ecosystem, particularly through cooperation between Vingroup and Vinachem to develop a materials supply chain for VinFast, could indirectly support long-term domestic rubber demand through increased local tyre production.

Beyond benefiting from the upcycle in natural rubber prices, many companies also possess a “dual-growth story,” combining expansion potential in their core businesses with the prospect of strong profits from industrial land assets.

According to VCBS forecasts, Phuoc Hoa Rubber alone could record around $28 million in profit from compensation related to rubber land conversion in 2026. Notably, the Bac Tan Uyen Industrial Park is expected to generate approximately $80-120 million in land conversion compensation for the company.

Tay Ninh Rubber also has the potential to deliver exceptional profit growth in 2026. The company plans to convert around 495 ha of rubber land at the Go Dau plantation – mainly ageing or low-yield plantations – to support the development of the Hiep Thanh Industrial Park.

The venture broke ground in December 2025. Under the plan, the 2025-2026 will focus on infrastructure deployment and completion of land-use conversion procedures, paving the way for Tay Ninh Rubber to recognise extraordinary income of around $78.4 million from land compensation and plantation liquidation.

Against the backdrop of persistently high natural rubber prices, improving harvesting and export activities, and the industrial park segment continuing to generate substantial revenue, rubber companies are considered to possess multiple supportive factors for medium- and long-term profit growth.

This partly explains why capital flows in the stock market are returning to rubber stocks after a relatively subdued trading period.

VN stocks advance on real estate, rubber firms VN stocks advance on real estate, rubber firms

Vietnamese shares rose on Wednesday morning, boosted by the positive moves of real estate and rubber stocks.

Insurers, stock brokers and rubber firms lift VN market Insurers, stock brokers and rubber firms lift VN market

Vietnamese shares gained ground on Wednesday morning, driven by insurance-finance and rubber industries.

Rubber firms report positive Q3 performance Rubber firms report positive Q3 performance

A price surge in the third quarter (Q3) has helped rubber companies to gain significant revenue and profit after years of struggling with low prices.

Vietnam highlights reforms to unlock new wave of high-quality FDI

In May, the government issued three new resolutions aimed at reducing and amending conditional business sectors, decentralising authority, and simplifying administrative procedures and business conditions under a special mechanism designed to address legal delays pursuant to National Assembly Resolution No.206/2025/QH15.

In less than one month, the government has issued 11 resolutions abolishing 56 conditional business sectors and amending regulations for another 14 sectors. Together with ministerial circulars, these measures have decentralised 321 administrative procedures from central to local authorities, cut 697 procedures and 1,754 business conditions, simplified another 704 procedures and reduced compliance costs by approximately 54.6 per cent.

The core targets set out in Conclusion No.18-KL/TW of the Central Committee of the Communist Party of Vietnam have been largely achieved.

The time required to carry out administrative procedures has been reduced by 53 per cent, and administrative compliance costs by 54.6 per cent compared to 2024. Eleven resolutions recently issued by the government alone may save approximately $900 million annually.

In addition, the government and the prime minister are resolutely directing ministries and ministerial-level agencies to continue decentralising, reducing, and simplifying administrative procedures and business registration through amendments to decrees and circulars.

Vietnam is now entering a new phase of competition in foreign direct investment (FDI) attraction, centred on reform. Many foreign investors have already begun to notice these changes, bringing the country closer to attracting higher-quality and higher-tech investment flows in the coming years.

“Investment licensing procedures are being shortened from 30 days to 7–15 days. In some high-tech sectors, investment licensing requirements are even waived, while investors can benefit from preferential tax policies, including the ‘four-year exemption and nine-year reduction’ incentive scheme. This provides a strong foundation for attracting semiconductor, electronics and high-tech industries to Vietnam,” said Nguyen Phuong Nga, deputy CEO of CNCTech Group in Thang Long Industrial Zone, Phu Tho province.

Several “green lane” mechanisms have been activated to shorten processing times and facilitate new projects. In particular, Phu Tho Province has reorganised its administrative procedures under a more interconnected model, enabling closer coordination among departments while reducing unnecessary steps. Priority applications are classified and monitored separately to minimise delays and improve coordination among authorities.

Among these initiatives, the “24-hour green lane” has been introduced for selected investment and labour-related procedures. Applications that meet all required conditions can now be received, processed and returned within 24 hours, instead of several days as before.

Procedures eligible for expedited handling include adjustments to investment projects in certain cases; re-issuance, replacement or correction of Investment Registration Certificates; as well as the re-issuance and extension of work permits for foreign employees in Vietnam.

Efforts to streamline procedures and support business investment and production have delivered tangible results, helping companies save both time and costs.

“When we bring foreign investors to Bac Ninh, the province can immediately provide information on available industrial land, pricing and even arrange on-site visits right away. In some cases, responses are delivered within just one day,” said Ben Ding Khoon Yew, CEO of Soilbuild International Group, the developer of two ready-built factories and warehouses in Bac Ninh province.

Vietnam’s traditional advantage of low-cost labour is steadily eroding. Investors are now looking beyond tax incentives, placing greater weight on infrastructure quality, skilled labour availability, logistics capacity, power reliability and the stability of the legal framework.

“The competition for FDI is no longer about low costs, but the quality of the investment environment,” said British Chamber of Commerce Vietnam chairman Denzel Eades. He said Vietnam must strengthen its competitiveness by improving transparency, consistency and predictability in policymaking, while ensuring more effective law enforcement.

Concerns also persist over the effectiveness and implementation of administrative procedures related to investment and business activities. At a mid-May meeting in Hanoi between the Central Commission for Policy and Strategy, ministries, agencies and foreign business associations, overseas investors raised a number of recommendations.

While investors acknowledged improvements in the issuance of Investment Registration Certificates and Enterprise Registration Certificates, they said so-called “sub-licences” remain a major delay. Inconsistent implementation across localities also continues to raise costs and risks, with provinces often applying regulations differently.

Seck Yee Chung, vice chairman of the Singapore Business Association in Vietnam, said that business licensing procedures still take considerable time, particularly for foreign-invested enterprises. “This is an issue that the business community has repeatedly raised and hopes the authorities will soon address and resolve in the coming period.”

Bruno Jaspaert, chairman of the European Chamber of Commerce in Vietnam, suggested that during the revision of the Land Law, Vietnam could consider extending land lease terms to 90 years or longer, instead of the current common duration of 50 years.

According to him, longer land lease periods would give investors greater confidence in developing long-term strategies, particularly for projects with lengthy investment cycles and extended capital recovery periods, thereby enhancing the attractiveness of Vietnam’s investment environment.

“Many companies signed 50-year land lease agreements years ago, but as those terms approach expiration, the lack of clarity surrounding renewal conditions is creating difficulties for long-term investment planning,” he said. “Without certainty about future conditions, businesses will hesitate to upgrade or expand their projects. This is an issue Vietnam should address soon with clearer policy direction.”

Over the past decade, FDI has become one of the key pillars of Vietnam’s economy. From an economy once heavily reliant on public investment and state-owned enterprises, Vietnam is increasingly depending on the private sector and international capital.

Total social investment during 2021-2025 reached approximately $666 billion. Of this, the state sector accounted for only 27 per cent, while as much as 73 per cent came from domestic private businesses, foreign-invested enterprises and other non-state sources.

FDI has remained one of the strongest contributors to economic growth. During the same period, realised FDI capital increased by around 1.5 times, from $114 billion to approximately $165 billion, now accounting for roughly 16 per cent of total social investment.

According to the Ministry of Finance, Vietnam’s cumulative registered FDI has now reached around $184 billion, of which approximately $158 billion has been disbursed, equivalent to about 85 per cent of total committed capital. This relatively high disbursement ratio, compared with many regional peers, reflects Vietnam’s improving capacity to absorb investment capital.

Ho Chi Minh City introduces special procedures for industrial zone investment projects Ho Chi Minh City introduces special procedures for industrial zone investment projects

Ho Chi Minh City Export Processing Zones and Industrial Parks Management Authority will apply special investment procedures to special investment projects.

Vietnam moves to repeal inter-agency scrap import regulation Vietnam moves to repeal inter-agency scrap import regulation

Vietnam’s Ministry of Finance is proposing to repeal a key inter-agency scrap import regulation as environmental rules mature, and the government pushes to simplify overlapping administrative procedures.

Tax circular amendments aim to ease import-export procedures Tax circular amendments aim to ease import-export procedures

The Ministry of Finance is accelerating reforms to modernise import-export tax administration, expand digitalisation, and create a more transparent regulatory framework.